INSIGHTS
What we know about Enterprise Video. And why it matters.
The enterprise video market is moving fast. We track it, and we share what we learn – written for business buyers, not technologists.
FEATURED GUIDES
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April 15, 2026
Find It. Use It. Stop Recreating It.
The enterprise guide to video access, findability, and the AI that makes your archive worth owning.
Most enterprise video archives are effectively inaccessible. The content exists. It was produced, it was filed, and it is technically still there. But nobody can find it with any reliability, because it was named inconsistently, tagged incompletely, stored in a location that only the person who put it there knows about…
April 15, 2026
You’re Now a Media Company. Here’s What to Do About It.
A practical guide for enterprise leaders whose organizations have outgrown their video infrastructure
Your organization did not set out to be a media company. At some point in the last five years, video became central to how you train your workforce, communicate with your employees, engage your customers, and manage your regulatory obligations. You did not make a strategic decision to become a content producer…
April 8, 2026
The Hidden Cost of Content Chaos
What disorganized video infrastructure is really costing your organization, and a framework for calculating it.
The direct cost of video production is easy to see: agency invoices, software subscriptions, storage bills. The hidden cost is harder to find, but it is almost always larger. Hidden cost accumulates in the gaps between systems. In the hours spent searching for content that should take seconds to find…