2026 Infocomm Field Report: Or, What We Didn’t Find in Las Vegas

Varde Media Solutions recently braved the heat and went back into the desert. Back to #LasVegas for the 2026 edition of @Infocomm.

After #NABShow in April, where the “corporate video” mantra was lifted high and prominently presented in every expo hall, we had come to Vegas to see how the “Broadcast AV” industry is approaching the most corporate of corporate – the main event for corporate visual technology there is. At least on this continent.

It cannot be said that we were enthusiastically surprised by what we found.

By the numbers.

Just to get it out of the way: The show saw 28,132 attendees from 94 countries through the doors, with international attendance representing 20% of attendees, and end users representing 37%. Manufacturer reps and other souls therefore accounted for 43% of the people in the halls.  Total number of registrants was down 7% and totaled 35,707 (source: AVNetwork.com). By comparison, ISE in Barcelona boasted a new record with 92,170.

Next, out of the 856 total exhibitors in Central and North halls, only 71 could be found in the category “Broadcast AV”. Of these, 43 were found in the category “BROADCAST AV > Computers, Components, Networking & Storage Solutions” and 23 in the category “BROADCAST AV > Content Recording & Storage”

There is significant overlap, of course, since manufacturers will tag themselves in several categories:

Going a little deeper, in an attempt to find companies that speak to what Varde specializes in, namely “Corporate Video” or “Enterprise Video”, we conducted searches for these two strings and came up with 28 that had both the words “enterprise” and “video” and 33 that described themselves with both the words “corporate” and “video”.

But this was not an “AND” search for an exact string, so we had to dig deeper. Looking at each search result, we found that only three companies could generously be said to be relevant to “enterprise video” and eight or so similarly connected to “corporate video”.

While it is certainly possible that we have missed a few companies here or there, the results are still eye-opening:

• 1% of exhibiting companies appear to identify as targeting or relevant for “corporate video” in one form or another
• 0.3% of exhibitors do the same for “enterprise video”

While there were plenty of Signage CMS solutions, there were only a handful of companies that we would, again, generously describe as DAM/MAM centric, and in most cases (with notable exceptions below), they didn’t even showcase these solutions.

So, who was there?

Which of the “broadcast staples” were at Infocomm and what did they focus on?

• EVS was there and actually showed the VIA-MAP MAM platform and even did a great presentation live on AVIXA TV.
• Axle AI was also there at the PTZ Optics stand, but unfortunately, I missed their demo session.
• Viz had a sizable stand but had partners using most of the space, except the areas where they focused on their new Zoom AR solutions.
• Ross had a large (40’ x 30’?) stand with 3 sides pretty much unutilized. No sight of Indigo.
• Evertz focused on AV with Dynamic Signage, Video Walls, KVM systems, IPMX, Command & Control.
• Telestream had a team in a 10’x10’ booth with a single demo station where I couldn’t see what they were selling.
• Grass Valley had a meeting room.

We show this here not to shame or ridicule anyone, but to compare and contrast to what we see in terms of size and commitment from these same players at the NABShow a couple of months earlier.

What do we make of all of this?

It’s clear to us that focus on “Corporate Video” – or the “Enterprise Video Content Factory” as we more correctly call it, has a long way to go in both the media and AV tech industries.

Broadcast AV is a “thing”, yes, but only a small minority of exhibitors target this space with solutions that go widely beyond the “event production” paradigm.

A “factory” must unify the tools and solutions that produce, manage and distribute the content. It is not enough to just half-heartedly pick up the same tech stack that’s been sold to broadcasters for years, point it at a different audience, and say “corporate!”

Designing a solution for an Enterprise Video Content Factory is different from media tech projects in that there are layers of complexity, communication and requirements that can only be uncovered and solved for through a thoughtful, consultative approach.

If you’d like to learn more, please feel free to be in touch!