Stein Erik Sørhaug Joins Varde Media Solutions

Varde Media Solutions Partners with Stein Erik Sørhaug to Expand Enterprise Video Advisory

Many organizations have substantial media needs but don’t think of themselves as media companies. They create, manage, distribute, and preserve video every day, yet the systems and processes behind that work have often grown up one tool at a time.

Varde Media Solutions is expanding its ability to help these organizations. Stein Erik Sørhaug joins Varde as a partner leading sales and business development, working through his consultancy, Graystone Management. Together, Varde can now support customers from strategy and vendor selection through to delivery.

Stein Erik brings nearly three decades of experience in media technology, enterprise systems, and commercial development. He spent almost 12 years at Vimond Media Solutions, most recently as SVP Americas, working with organizations including Thomson Reuters, Comcast, and NHK, often owning both the technical and commercial sides of the relationship.

“Stein Erik brings a combination of media technology experience and enterprise perspective that is very hard to find. He understands the technology, the customer, and the commercial side of the business. That’s exactly the kind of experience we want working with Varde’s customers,” said Eivind Sandstrand, Owner & Principal of Varde Media Solutions.

“Enterprise video rarely fails on technology. It fails on sprawl: tools bought one at a time, workflows nobody owns, and archives nobody can search,” said Stein Erik. “Varde starts with how an organization actually works before recommending anything, and that’s the work I want to do with customers.”

Stein Erik can be reached at stein.erik@vardemediasolutions.com.